For Practice Owners
How much does it cost to advertise a dental practice online?
By The Local Dentist Editorial · Updated 13 July 2026
Our partner pricing (current)
The Local Dentist sells directory visibility and qualified patient enquiries, not clinical outcomes. Free: basic profile and search discovery. Standard: £129/month or £1,290/year — enhanced profile, labelled priority placement, up to eight included enquiries. Premium: £299/month or £2,990/year — top labelled placement, unlimited included enquiries, fuller partner support. Pay-per-lead: from £30 when a patient selects you (rates rise for higher-value categories and free-tier listings). Featured city slots start at £49/month outside major cities, with higher bands for large cities and London. Always confirm the live table on /for-dentists/ — that page is the source of truth if figures here and there ever diverge.
How that compares with other online channels
Generic 'how much to advertise a dentist online' answers span a huge range. Google Ads in competitive UK cities can run from a few hundred to several thousand pounds a month depending on keywords such as 'Invisalign near me' or 'emergency dentist'. Social ads are often cheaper per click but need tight targeting and compliant creative (no fabricating reviews; no prescription-only medicine advertising rules for aesthetics). Other directories may charge small annual citation fees with little enquiry flow. A comparison marketplace prices against qualified enquiry value rather than a yellow-pages listing — which is why our monthly and per-lead fees sit above a bare citation but below a full-time agency retainer.
Budgeting for patient acquisition
Work backwards from capacity. If you can take ten new private assessments a month and your average case value after costs supports it, a Standard subscription with included leads is easy to model. If you only want implant or aligner enquiries, pay-per-lead may waste less budget than buying broad visibility. Track enquiry-to-booked-consultation conversion for at least two months before judging the channel. Remember we do not sell NHS access as paid leads — NHS dentistry discovery remains free for patients and is not a CPA product.
What you should never pay for
Do not pay anyone who promises to invent reviews, suppress competitors' ratings, or hide sponsorship. On this site, money cannot buy score. Elsewhere, treat 'guaranteed five stars' agencies and undisclosed paid ranking schemes as reputation risks. Spend on verifiable placement, clear creative, and a claimable profile with honest prices — that combination performs better than dark patterns and keeps you on the right side of advertising and consumer law.
People Also Ask
Is there really a free option?
Yes. Verified UK practices can claim a free basic listing. Free profiles rank below paid tiers for visibility but still appear in search.
Are prices inclusive of VAT?
Partner prices are shown excluding any applicable VAT unless the checkout page states otherwise. Check the for-dentists pricing section and Stripe checkout for the amount due.
Can I cancel anytime?
Monthly subscriptions have no minimum term under our partner terms. Annual plans are prepaid; cancel at renewal. See /partner-terms/.
Does advertising spend improve my Local Dentist Score?
No. Scores use regulation, reviews, services, and price transparency data only.
Affiliate disclosure:The Local Dentist is free to use. We may earn a fee when you visit a referral partner or send a private-treatment enquiry. That never changes ratings, match results, or the prices you pay. Outbound partner links userel="sponsored". Seeaffiliate complianceandhow we make money.
This article is general information for UK patients, not clinical advice, and NHS rules and charges change — confirm current rules on nhs.uk or speak to a dentist before acting. For severe facial swelling affecting breathing/swallowing, uncontrolled bleeding, or trauma call 999 / go to A&E; otherwise NHS 111 for urgent dental access. Price figures are indicative benchmarks from ourmethodology.