# Should my practice use pay-per-lead or a monthly listing?

Source: https://thelocaldentist.co.uk/answers/should-my-practice-use-pay-per-lead-or-a-monthly-listing/
Updated: 2026-07-13

## Quick answer

Use a monthly Standard or Premium listing if you want labelled priority placement and a predictable bundle of patient enquiries. Use pay-per-lead if you prefer no subscription and will only pay when a patient selects your practice. Many practices start free or pay-per-lead, then upgrade once enquiry volume justifies a monthly plan.

## Key facts

- Monthly listings buy visibility + included enquiries (Standard up to 8/month; Premium unlimited)
- Pay-per-lead: no subscription required — pay from £30 when a patient selects you
- You can combine: monthly tier plus pay-per-lead after the included allowance
- Neither option changes ratings or match scores
- Best fit depends on capacity, marketing budget predictability, and how many new patients you can take
- Current prices and bands: /for-dentists/

Editorial content from The Local Dentist — not clinical advice.