# Do paid listings affect dentist ratings?

Source: https://thelocaldentist.co.uk/answers/do-paid-listings-affect-dentist-ratings/
Updated: 2026-07-13

## Quick answer

No. Paid listings, featured placement, and referral partnerships never touch profile completeness, patient review averages, or how the comparison wizard ranks clinical fit. Money buys labelled visibility and enquiry volume — nothing else.

## Key facts

- Paid tiers never influence any scoring pillar
- Sponsored and featured placement is always labelled for patients
- Reviews are attributed and optional — we never fabricate scores
- Unverified listings are capped; that rule is about register data, not payment
- Match scores come from patient needs and published practice data
- Full method published on /methodology/

Editorial content from The Local Dentist — not clinical advice.